AI-native is a business model, not a capability

9 September 2026

Jannis Kearney Bott Jannis Kearney Bott Co-founder and CEO
Business newspaper

AI-native is not a feature you add to how a consultancy already works. It's a different business model. Once artificial intelligence changed what a technology partner could credibly promise, we rebuilt how we work, how we handle data, and how we price, because that is what actually makes the difference for our clients.

Changing how we work

Six years ago, we started J4RVIS in Sydney with a small team of Salesforce professionals and no appetite for slideware. It worked. Summit Partner, Deloitte Fast 50 twice, more than 100 people across Australia and the Philippines. We managed through Covid and now navigate through the fastest moving technology evolution we have seen: Artificial Intelligence. We always embraced innovation and pivots to best serve our customers and have transformed J4RVIS from a boutique Salesforce and MuleSoft partner into an organisation that solves the toughest challenges across business systems, data, integration, and artificial intelligence. To help our customers transform, we also looked at us as an organisation and we rebuilt what we build instead.

That started with how we work. Every consultant here works with AI, which is easy to say and means little on its own: a consultant with a chat window is still guessing. What matters is what sits around the model. Ours is a delivery harness carrying our own accelerators, patterns, and industry IP, with the guidance and controls built in, so an engineer starts from what we already know about the problem rather than a blank prompt. A generic coding agent starts from neither, and so does a platform's own.

Governance is the point of it. No frontier model knows your estate, what good looks like in your business, or which pattern applies to the problem in front of it. Our engineers do, and the harness puts that context and those controls in front of them rather than leaving it to a prompt. The model does more of the work; the engineer makes more of the decisions, and signs off on the ones that ship. That is also where consistency comes from, because every engagement starts from the same patterns and the same standard.

Your agent inherits whatever your data does

Most enterprises we meet skipped the data foundation years ago, and every agent they try to put into production eventually breaks on it.

Pascal and I called this early. J4RVIS started as an integration partner before it was a Salesforce partner, because the connection layer was clearly where the value would sit. What we did not predict was how much harder that layer would get. Integration used to mean moving a record from one system to another, on a schedule or in real time. Now it means integrating against data lakes, at volumes we have not dealt with before and growing faster because the systems themselves keep generating more. The work is in merging sources into data assets that actually mean something, and indexing them properly so an agent can find what it needs without reading the whole archive. An agent that reads everything to answer one question is expensive every time it runs, and that cost lands on you rather than on the demo.

The layer above that is newer still. APIs are becoming MCP connectors, the Model Context Protocol interface an agent uses to reach a system, so every integration decision is now an agent decision too. That opens a much broader conversation than integration ever was: how you orchestrate agents, as well as how you administer and integrate the data underneath them.

That is why the service line here is Data and Integration rather than integration alone. What began as wiring systems together has become a data business: the platform underneath is as much of the job as the pipes into it, and agent orchestration increasingly sits inside those layers, which changes how whole business systems come together.

It also means watching what the estate costs to run. Token and credit consumption is a live commercial exposure once agents are in production, so we monitor it the way we monitor anything else that runs, and you see it before it shows up on an invoice. Work reaching that far does not belong buried inside someone else's project, so it has its own leader and its own accountability.

That is true of every service line here. We stopped organising around practices and started organising around outcomes, so each one has a single person accountable for it: Diego Mogollon on Artificial Intelligence, Carlos Langle on Data and Integration, David Woo on Business Systems, Mohit Bajaj on Platform Success, and Shibu Keloth on Strategy. I, Jannis, focus on where the firm is headed, while Pascal Uerlings and Curtis Williams lead the commercial engine that gets it there.

New commercial models that pay off for you

Ask any partner what an agent does to their revenue. The answer tells you more than their capability deck. For us, AI opened up commercial models that tie what we charge more closely to whether you get the benefit.

Fixed price is the default: a costed plan, a named owner, and something in production inside the first quarter, agreed up front regardless of headcount.

Forward deployed engineers sit inside your operation instead of working from a specification. Nothing agentic is finished at go-live, so the people who built it stay close to the work while it settles into the business.

Outcome-based pricing is where we are heading. We invoice against whether the agreed result landed rather than the hours it took, which puts our fee on the same side of the table as your business case.

Where we commit to an outcome, we agree what success looks like and put a number on it before a single agent gets built, then carry the risk that used to sit with you. If it does not work, that is our loss to absorb, not a bill we still send.

What to ask anyone who claims this

Four client stories on the new site carry the numbers and the client names: 330% growth in advertiser accounts at Southern Cross Austereo, lead response cut from 16 minutes to 6 at hipages, 35% fewer agent-handled calls at TasWater, 68% more same-day verifications at Pay.com.au. None of it is a promise. It is all running today.

If you are evaluating a partner who says they are AI-native, there are four questions to sort the field fast.

Question one Who is the named person accountable for my outcome, and what happens to them if it fails?
Question twoWhat have you put into production in a regulated environment, and how does it get audited?
Question threeShow me the data foundation you built it on, not the demo.
Question fourWho from your team sits with my people while their jobs evolve, and for how long after go-live?

The conclusion

A partner worth hiring answers all four in the first meeting, with names and a reference you can call.

What to ask anyone who claims this

Four client stories on the new site carry the numbers and the client names: 330% growth in advertiser accounts at Southern Cross Austereo, lead response cut from 16 minutes to 6 at hipages, 35% fewer agent-handled calls at TasWater, 68% more same-day verifications at Pay.com.au. None of it is a promise. It is all running today.

If you are evaluating a partner who says they are AI-native, there are four questions to sort the field fast.

Jannis Kearney Bott

Written by

Jannis Kearney Bott

Co-founder and CEO

Jannis helps mid-market and enterprise leaders make confident decisions on data, AI, and business applications, and explains complex ideas simply. He built J4RVIS around client success, leads with clarity, and starts every engagement from the outcome.

More from Jannis Kearney Bott
Pascal Uerlings

Written by

Pascal Uerlings

Co-founder and CRO

Pascal co-founded J4RVIS six years ago and has grown it to a Salesforce Summit Partner of more than 110 people across Australia and the Philippines, and a two-time Deloitte Fast 50 winner. He is leading the firm’s repositioning from Salesforce implementation partner to AI-native transformation consultancy, and values lasting outcomes over short-term revenue.

More from Pascal Uerlings

Sources

  1. All other claims in this article are the author’s own first-hand observation.

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