In this article, I will focus on summarising what I heard and will also attempt to compare how Genie differs from existing platform integration patterns.

Don’t be fooled by the pretty picture at the top. Whilst I fully agree that this is a beautiful marketing slide, there is one bit in there that is important to note, the “Real-Time Genie Hyperscale Platform”.

To better understand this, let’s look back at how Salesforce is essentially built at its core. If you pay attention to the bottom “Transactional Data” layer of the diagram, you are looking at the traditional relational database that every Salesforce org shares with all tenants of the instance. In that database, organisations store everything from the Account, Contact, and Opportunity to Custom Object data. The key point to call out here is that the data is physically stored in that database and hence you can run triggers, flows and process automation on the data with ease.

To make sense of all that data that is stored in the “Transactional Data” layer, Salesforce has its “Unified Metadata Dictionary” which describes the data structures to enforce data integrity (e.g. a number field must hold a number) when saving records. With those two layers embedded at the core of the platform, Salesforce then adds layers for “Security & Access Control” to ensure data is only visible to the relevant users in a specific org and their AI layer “Einstein” which can leverage AI models to drive insights (note that Einstein sits above the Security & Access layer and hence only access data in your org).

The three layers above for core platform capabilities (IDAM, APIs, Automation, DX etc.), “Lightning Design System” (the entire web component architecture and how it interacts with the Salesforce platform) and then all “Applications” or “Clouds” (e.g. Sales, Service etc.) are the layers that we as consultants, architects and customers interact with daily.

Why am I explaining all of this, well, when considering how deep down the “Transactional Data” layer sits within the overall platform architecture, it opens the question of where Genie’s “Real-Time” data sits and what it is. To cut it short, Salesforce has embedded a new Data Lakehouse layer in its platform that sits next to the traditional data layer.

Data Lakehouse? I am glad you ask.

I am by all means no data lake expert, but essentially a Data Lakehouse architecture “is a new, open data management architecture that combines the flexibility, cost-efficiency, and scale of data lakes with the data management and ACID transactions of data warehouses, enabling business intelligence (BI) and machine learning (ML) on all data”. Read more about the architecture concepts here.

So by adding a new Data Lakehouse layer, we now get the ability to store significantly larger volumes of data whilst maintaining some benefits of traditional relational databases like ACID transactions. But that’s not all, because the Lakehouse is embedded in the core of the platform and stores the data we now can drive automation of the back of it. We can also start to run queries against the data, use data pipelines to prepare new datasets without the need for any ETL and connect it to BI applications like CRM Analytics etc.

To go even deeper into the architecture, the question that arises is how do we get data into the Data Lakehouse and what tools will be available to support the import? There are essentially two ways:

• Real-Time (or near real-time ms – minutes) using web and mobile applications to perform real-time ingests or MuleSoft to ingest data via streaming
• Batch ingest (minutes – hour) either through batch ingestion from Salesforce applications like Marketing, and Commerce or core products like Sales and Service. But it is also possible to bring in data from other 3rd party sources like S3 etc.

On top of all that, you also can bring your own Data Warehouse. If you happen to have for example an existing Snowflake deployment, you can mount your data lake/warehouse with zero copies into Genie which provides the benefit that we can act on data that doesn’t even reside with Salesforce’ Lakehouse – I think that fact in itself is very beneficial for customers that have existing data lake deployments.

As you can imagine, given that the idea is to deal with very large data volumes (billions of rows) it is important to process data efficiently. To do so, Genie is leveraging Spark, which “is a general-purpose distributed processing system used for big data workloads. It has been deployed in every type of big data use case to detect patterns and provide real-time insight”. Essentially as data is being processed, at the end it outputs action triggers which result in form of Platform Events, Webhooks and invocation of journeys that will help us to automate business processes and logic.

The fact that you can access large data directly within Salesforce without the need for more connectors opens up quite some opportunities. It’s certainly not the holy grail for everything but the ability to query and access large data volume (LDV) in real time natively in Salesforce is pretty powerful. Equally, the ability to trigger flows to execute when data changes whilst maintaining CRUD and FLS is great.

Lastly, with this architecture, Salesforce opens the door to migrating Marketing Cloud and Commerce Cloud directly into Salesforce. In the past, it has always been difficult to integrate those platforms due to the volumes of data they generate.

Absolutely not. There are still many use cases to synchronise data into the transactional database in Salesforce (e.g. ETL, or MuleSoft etc.) or to virtualise data entirely (e.g. Salesforce Connect etc.).

I hope this helped to provide greater detail. As I learn more I will update this article.